This change was reflected in Land Rover starting what had long been common practice in the car industry - detail changes and improvements to the County model from year to year in order to attract new buyers and to encourage existing owners to trade in for a new vehicle.
While the basic pick-up, 4x4 and van versions were still working vehicles, the County 4x4s were sold as multi-purpose family vehicles, featuring improved interior trim and more comfortable seats. This period saw Land Rover market the utility Land Rover as a private recreational vehicle.
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